Why do newbie contributors find it difficult to get started with involving in the Fedora project? What are other organizations getting right about welcoming newcomers? In this talk, I will try to put forward my views on attracting contributors. I'll present my study on various organization's contribution strategies, and we'll try to derive lessons from them. At the end of the talk, I'll produce a roadmap we can take about improving the student community's retention, based on my observations being a student from India.